Marcathlon: "The Journey of Trademarks"


Marcathlon

To mark World Intellectual Property Day, each year, the Spanish Patent and Trademark Office (SPTO) and the National Association for the Defence of Trademarks (ANDEMA) organise a free recreational and educational event where brands, associations and institutions from a number of sectors come together in the Jardines de Azca, Madrid, to highlight the importance of Industrial property for the Spanish economy and society.

The aim of this initiative is to highlight, in a fun way through games and events, the importance of innovation, trademark and design for investment in R&D&i, payment of taxes, social security, jobs, quality and safety guarantees... that ‘road’ which is not always plain to see.

The event includes two types of activities:

  • Educational gymkhana with educational games and activities for children, schools and families.
  • 5.2 km fun run for adults

 

Año 2017 www.marcathlon.com #marcathlon #marcathlon2017

Web news

Poster

Flyer

Press release

Event report

Entrada al blog

Photos of the event

 

2016 www.marcathlon.com #marcathlon2016

Web news

Marcathlon 2016 Poster

Acknowledgements

Press release

Media impact

Photos of the event

Video of the event

Video of the event (2)

 

2015 www.marcathlon.com #marcathlon2015

Summary of the event

Photos of the event

Video of the event

Video del evento (2)

Media impact

Marcathlon 2015 Poster

Acknowledgements

 

2014 www.marcathlon.com #marcathlon2014

Web news

Video of the event

Video of the event (2)

Media impact

Marcathlon 2014 Poster

Acknowledgements

Summary of the gymkhana