Tu decisión importa (Your decision matters). Every time you buy, you choose the type of society you construct.


Your decision matters

Campaign against door to door sales and the sale of counterfeit goods run by the Spanish Patent and Trademark Office and the Department for Trade and Entrepreneurship.

This is the slogan chosen for the campaign against door to door sales and the sale of counterfeit goods, which began on Monday 7 December 2015, launched by the Spanish Patent and Trademark Office and the Department for Trade and Entrepreneurship of the Area for Equality, Social Rights and Employment in collaboration with more than thirty business entities.

One of the aims of this campaign is to make people aware of the social, commercial and economic impact and the impact on our health of buying and accessing counterfeit products both from illegal street traders and over the Internet.

With the slogan “Your decision matters” it make a direct appeal to consumers to think about the consequences of choosing to purchase these types of goods.

This is the first time that the Spanish Patent and Trademark Office and Madrid City Council have worked together on a campaign of this kind.

Web news

Campaign poster

Campaign leaflet

Media impact