Being unique is not easy

To coincide with the World IP Day 2017, Spanish Patent and Trademark Office (SPTO) and the Association for the Defence of Trademarks (ANDEMA)set up this audio-visual campaign in the digital environment to highlight the importance of IP to protect innovation against copycat under the slogan “BEING UNIQUE IS NOT EASY”.

The campaign is hosted in the website (Awareness Campaigns banner) and in our SPTOYouTube Channel:

We are also announcing it on our social media profiles (facebook and twitter)

  • The audio-visual campaign consists on a one-minute long video telling the story of a creative designer who has been hardly creating an innovative headwear to attend a party.
  • Also 10 second clips to spread the campaigns by Twitter and Facebook