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What can be the object of a trademark?

The following signs or media can constitute a trademark:

  • a) Words or combinations of words, including those that serve to identify people. For example, “DULCILIA” to distinguish products or services, or “El Juli” as an artistic name.
  • b) Images, figures, symbols and graphics, for example the picture of a horse with its front hooves raised that distinguishes Ferrari cars, or a crocodile for Lacoste clothing.
  • c) Letters, numbers and their combinations, for example BBVA, Licor 43 and S-3.
  • d) Three-dimensional forms, including packaging, containers, the product's shape or its presentation.
  • e) Sounds.
  • f) Any combination of the signs or media, included but not limited to those mentioned in the above paragraphs.

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