Protection of Industrial Property Rights (IPR) in e-commerce
The restrictions on mobility that have occurred during the pandemic, and especially the strict confinement measures that took place during 2020 due to the crisis caused by Covid-19, have caused a considerable increase in the use of the data network, and, therefore, in purchases over the internet. The situation has clearly led to the rebound in electronic commerce (e-commerce) in Spain.
This issue was already discussed in our magazine in May: InfoPI May 2020: Online commerce sales soar in Spain due to the coronavirus. Basic rules to detect counterfeit products on the internet.
E-commerce continues to grow and plays an important role for many companies and business in the take-off and in adapting to new times.
However, what can you do if you discover a counterfeit of your product for sale in an e-commerce marketplace? Or what to do if someone is using your brand on an e-commerce list by taking advantage of your good reputation to mislead consumers?
Aware of these changes in consumer habits, the European Observatory on Infringements of Intellectual Property Rights has opened a new section within its website: the protection of industrial and intellectual property rights in electronic commerce markets. .
This new section contains IPR protection tools in e-commerce markets. Information is provided on what we should do if we discover that our brand or business is being compromised in an e-commerce market. To protect your business and your customers, the first step is to remove those posts.
In this new section, three main tools are at your disposal:
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European cooperation: electronic signature of notifications of Designs of the Back Office system of the Spanish Patent and Trademark Office, O. A. (SPTO)