April 2025 | Bulletin num.176 |
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WHICH ARE THE MOST VALUABLE SPANISH BRANDS?WHICH ARE THE MOST VALUABLE SPANISH BRANDS? Kantar, the global marketing and data analytics company, has published its annual Kantar BranZ Spain 2025 report on the most valuable Spanish brands in 2025. The podium goes to Zara, Movistar and BBVA. The value of the 30 most valuable Spanish brands is more than $115 billion, an increase of 15% over 2024. This year two new brands have entered the top-30: Seat and Meliá. The ranking of the top-10 is as follows:
SOURCE: Kantar The Spanish brands that have increased their value the most in 2025 compared to 2024 are: - Massimo Dutti: +50%. - Bershka: +47%. - CaixaBank: +46%. - Sabadell: +46%. - Pull&Bear: +45%. Spanish brands as a whole have grown more than their European peers. However, the total value of the top-30 Spanish brands is still significantly lower than the top-30 brands of other countries, both in the Eurozone and beyond. This means that there is room for improvement for Spanish brands. Globally, and with data from 2024, the top-10 ranking is:
Source: Kantar. Infografía 2024 The most valuable Spanish company, Zara, is ranked 70th in the world. More information https://www.kantar.com/es/campaigns/brandz-spain
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