The SPTO at the Madrid Design Festival

Transversality and ambitious proposals

Last month more than ever, Madrid became a design capital for some days due to the celebration of the Madrid Design Festival. The event, whose main acts took place between the 12th and 16th of February, encompassed all design disciplines (from architecture to graphic design, communication and interior design). As result, an incomparable creative cross-disciplinary contemporary innovative vital enthusiastic attractive changeable environment was created. This project is a long-term initiative that comes to the city year after year transforming it into the best tool for design democratization and expressing the importance of a discipline that transforms our lives on a daily basis. Its language is able of generating methodologies, changing mentalities, positively modifying our environment and, above all, redesigning the world.

The programme was characterised by its transversality and ambitious proposals full of expositive and educational activities that reached every corner of the city, what attracted national and international visitors.

Obviously, the SPTO supported the creative world both in its industrial and artisanal aspect. This is a sector that the entity pampers carefully and whose survival depends on the smart use of the Industrial and Intellectual Protection titles. At the interesting Conference on the importance of protecting creations, held on February 14th at the Official College of Architects of Madrid, representatives of the SPTO remarked this fact and stressed the role that industrial designs and trademarks play in this task. Besides, the Office collaborated on the organising of the II Exhibition of Contemporary Goldsmiths and Jewellery, whose opening was one of the highlighted acts of the festival. If you could not visit it yet, we urge you to do so; it will be opened to the public at the National Museum of Decorative Arts of Madrid until April 1st (C/ Montalbán 12, 28014, Madrid). You will not regret it!