Acting Minister of Industry, Commerce and Tourism, Reyes Maroto, presents the campaign against counterfeiting

The acting Minister of Industry, Commerce and Tourism, Reyes Maroto, has presented the institutional campaign to raise awareness and raise awareness about counterfeit goods and merchandise and its social and economic consequences.

The minister has indicated that “the protection of industrial property is a priority for the Government, and that is why, for a year and a half, we have reinforced actions aimed at combating counterfeiting and, therefore, the violation of rights of the holders of brands and designs. We have put this challenge on the political and public agenda, to involve the greatest number of actors in the fight against counterfeiting. ”

The central motto of the campaign - developed by the SPTO - is "Saying no to fakes, we all win", and aims to "raise public awareness about the negative consequences of this phenomenon on the economy, employment and innovation, as well as the risk to the health and safety of the user, ”said Reyes Maroto; "We believe it is necessary to change attitudes and behaviors regarding the acquisition of counterfeit products."

Spain suffers sales losses of 6,766 million euros per year as a result of counterfeits.

The event was attended by the Secretary of State for Commerce, Xiana Méndez, the president of the SPTO, Fernando Valdés, the director of the SPTO, José Antonio Gil Celedonio, and representatives of the Ministry of Culture and Sports, Madrid City Council, FEMP, CEOE , ANDEMA, AIPPI, COAPI and CECU, among others.

The bell

The campaign motto is "The worst discounts in the world, lose them". The graphic elements of creativity include the economic sectors most affected by counterfeits (clothing, cosmetics and smartphones) and the quantitative impact of the purchase of counterfeit products, with data on job losses, income and, especially, the loss of rights for consumers.

To achieve the greatest number of impacts on consumers, the campaign has been developed since December 5 in a multichannel support: digital press, screens of shopping centers, and elements of urban furniture located in the most crowded and central locations of the cities.

The audiovisual element is a 20-second spot that is broadcast from December 5 on national and regional television.

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