THE VALUE OF SPANISH BRANDS Kantar, one of the world’s leading companies in data analysis, market research, and consulting, has published the BrandZ report: The 30 Most Valuable Spanish Brands, 2026 Edition. This report assesses the reputation and value of Spanish brands in the market. It shows that the value of the 30 most valuable Spanish brands has grown by 27% compared to last year. According to this report, the most valuable Spanish brand remains ZARA, followed by BBVA. Since Kantar began producing this report, ZARA has consistently held the top spot, a fact attributed to its leadership in design, agility in the supply chain, and consistent execution across all channels. The BANKINTER and IBERIA brands have seen the greatest increase in value, more than doubling. The growth in value of the CAIXABANK, SANTANDER, and BANCO SABADELL brands is also noteworthy. Three brands have entered the top 30 ranking for the first time: the luxury brand LOEWE, the Galician financial services group ABANCA, and the car brand CUPRA. The supermarket chain DIA has also re-entered the top 30 after several years of absence. The report notes that most leading Spanish brands are perceived as reliable and fairly priced. However, they could be even more innovative and generate greater trust. There is still room for growth.
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