Trade fairs are an excellent opportunity for European small and medium-sized enterprises (SMEs) to access new customers, learn about the local market and showcase their products and services, as well as being a great environment for establishing new business contacts.
According to the Spanish Trade Fair Association (AFE) (www.afe.es), trade fairs are one of the most useful and probably the most cost-effective tools in modern marketing. In Spain alone, around 600 events of this nature are held each year, of which around 400 are held by AFE members. The most prominent sectors are: leisure, food, education, engineering and machinery, agriculture, fashion and footwear.
There are many reasons why it is important for SMEs to exhibit at trade fairs, including the following:
However, it should be noted that, in some cases, it also means exposing your company to certain risks, such as counterfeiting and piracy of new products. Careful preparation is therefore essential, which often involves a heavy investment in time and other resources.
In the field of industrial property rights (IPR), it is necessary to have the right protection and enforcement strategy in place. In this regard, you should be aware of the most common scenarios you may face at a trade fair:
To avoid unnecessary damage and costs when attending a trade fair in Spain, we recommend that you carry out a series of actions, which are detailed in the following brochures:
The following material can also be used: